Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth| Tim Calkins (Author)| Palgrave Macmillan
Table of Contents
Chapter 1. Introduction
Chapter 2. Why Bother?
Chapter 3. The Problems
Chapter 4. The Key Elements
Chapter 5. The Best Marketing Plans
Chapter 6. The Planning Process
Chapter 7. Writing the Plan
Chapter 8. Presenting: The Big Show
Chapter 9. Twenty Strategic Initiatives
Chapter 10. Marketing Plan Template
Chapter 11. Common Questions
Chapter 12. Example: Flahavan’s
Chapter 13. Example: Edzo’s
Notes
Source Notes
Acknowledgements
Index
LINK FOR THE BOOK
