We know that becoming a successful professional coach is not just about knowing the best new techniques and processes--It's as much about how you use proven techniques to build your business
Unfortunately, most of the people who decide to become professional coaches get out of the business after only one year because they don't know these techniques and have trouble building a client base.
Through the application of solid business principles and the unique marketing opportunities of what coaching offers clients we can help you to build a successful professional coaching business.
This book is divided into three parts as follows:
- Getting Started
- Building Your Infrastructure
- How to build your Clientele
This book is derived from my Longevity Professional Coaching Manual but the steps to take to build any professional coaching business are still the same.
Building a Successful Professional Coaching Business: (Including a 90 day Jumpstart plan) | Martin K Ettington (Author)| MKEttingtonbooks.com
Table of Contents
Introduction
The 90 Day Coaching Jumpstart Program
What Can I really earn as a Coach?
Chapter 1. Getting Started
“What Motivates Potential Clients?”, Beginning Questions to ask yourself, Creating your Compelling Coaching Vision/Mission, Commit To Your Vision + Engage More Powerfully, Overcoming Coaching Obstacles and Challenges Analysis, Create Your Mission, Goals, Milestones, and 1 Page Action Plan, Designing Your Coaching Business Model, Designing Your Professional Coaching Marketing Plan.
Chapter 2. Building Your Infrastructure
Building a Coaching Website, How to Market Your products and services, Establish Your Web Presence, Establish Contact Management Tools, Building a Sales Funnel, Design Your Initial Coaching Client Consultation, Increase Your Online Conversion Rate.
Chapter 3. Building your Clientele
Making Direct Contacts for Leads, Attracting Clients/Prospects, How to Follow-up and Building Relationships, Start Your Social Marketing, Building Your Email List, Time Management, Productivity, Organization, the 80-20 Rule, Using Ebooks for Marketing and Reputation Development, Web Pages Conversion, Testimonials, and Compelling Offers creation, Project Plan Integration, What To Do When, and Plan for Moving Forward, Measuring Success.
Summary
Bibliography
LINK FOR THE BOOK
