If you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.
Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to:
- assess your business’s unique “ecosystem”
- build your brand and attract, engage, and keep ideal customers
- develop new income streams that better leverage your time and resources
- promote your products and services with authenticity and ease
- grow your team (virtual and in-person) and manage staff and vendors
- establish infrastructure and procedures to keep operations running smoothly
- carve out vital white space to pause, reflect, and celebrate
Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur| Jennifer Lee (Author), Michael Port (Foreword)| New World Library
Table of Contents
Part I. The Lay of the Land
Chapter 1. Your Creative Business Is a Work of Art
Defining Your Own Success
Chapter 2. Tending Your Entrepreneurial Ecosystem
Is Your Business Blooming and Booming?
Part II. Setting the Stage for Yourself and Your Right Peeps
Chapter 3. Taking a Stand and Making an Impact
What’s Your Core Message?
Chapter 4. Attracting, Engaging, and Learning from Your Right Peeps
Cultivate Connection, Community, and Customers
Part III. Getting Down to Business
Chapter 5. Packaging Your Gifts and Crafting Your Offer
Switch from Selling to Serving
Chapter 6. Let’s Do Launch
Campaigns, Communications, and Calendars to Promote Your Offers
Chapter 7. Making More Moola
Optimize Opportunities for Ongoing Earning
Part IV. Sustaining Your Success
Chapter 8. In Good Company Growing Your Team and Getting Support
Chapter 9. Smooth Sailing Systems
Make Day-to-Day Operations a Breeze
Chapter 10. Embracing Ease
Creating Calm amid the Chaos of Life
Conclusion
Optional Right-Brain Business Plan Exercises to Reference Resources
Featured Right-Brain Entrepreneurs
Acknowledgments
Index
LINK FOR THE BOOK
