A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you’re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You’ll learn to:
- Present your idea clearly
- Develop sound financial plans
- Project risks—and rewards
- Anticipate and address your audience’s concern
Creating Business Plans (HBR 20-Minute Manager Series)| Harvard Business Review (Author)| Harvard Business Review Press
Table of Contents
Chapter 1. Why Write a Business Plan?
Getting started, The structure of a business plan.
Chapter 2. Describing the Opportunity
Presenting your idea, Executive summary, Business description, Analyzing the business environment, Industry background, Competitive analysis, Market analysis.
Chapter 3. Introducing Your Management Team
Highlighting qualifications, Presenting the team as a unit.
Chapter 4. Bringing Your Product to Market
Operations plan: Articulating day-to-day business, Marketing plan: Promoting your value proposition.
Chapter 5. Projecting Financial Risk and Reward
Preparing your financial plan, Anticipating readers’ concerns.
Chapter 6. Attachments and Milestones
Supplemental information, Milestones.
Conclusion
Test Yourself
Learn More
Sources
Index
LINK FOR THE BOOK
https://www.amazon.com/Creating-Business-Plans-20-Minute-Manager/dp/1633695808/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1592312388&sr=1-1
