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International Business: Concept, Environment and Strategy

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Real stories from real CEOs on implementing successful change International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

International Business: Concept, Environment and Strategy| Vyuptakesh Sharan (Author)| Pearson India

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Table of Contents

Part I CONCEPT OF INTERNATIONAL BUSINESS

  1. Overview of International Business
    The Concept and Process of Globalisation, Meaning and Importance of International Business, Domestic Business versus International Business, Multinational Corporation, Evolution and Development of International Business, Factors Leading to Growth in International Business in Recent Decades, Structure of Book, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  2. Modes of International Business
    Determinants of Entry Mode, Trade Mode, Contractual Entry Modes, Foreign Investment, Strategic Alliance, FDI Compared with Trade, FDI Compared with Contractual, Greenfield Investment (GI) versus, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  3. Theories of International Trade
    Mercantilists’ Version, Absolute and Comparative Advantage, Factor Proportions Theory, Neo-factor Proportions Theories, Country Similarity Theory, Intra-industry Trade, Trade in Intermediate Products and Services: Outsourcing, The National Competitive Advantage, Terms of Trade, Summary, Review Questions, Objective Type Questions, Case Study, Study Topic, References.
  4. Theoretical Framework of Foreign Direct Investment
    Theories of FDI, Benefits and Costs of FDI, M&As and the Value of the Firm, Control of MNCs, Summary, Review Questions, Objective Type Questions, Case Study 1, Case Study 2, References, Select Further Readings.
  5. Balance of Payments
    Structure of Balance of Payments, Equilibrium, Disequilibrium and Adjustment, Different Approaches to Adjustment, Summary, Review Questions, Objective Type Questions, Study Topic, References, Select Further Readings.

Part II INTERNATIONAL BUSINESS ENVIRONMENT

  1. National Regulation of International Business
    Free Trade versus Protection, Forms of Trade Regulation at the National Level, Instruments of Trade Regulation, Regulation of FDI, Summary, Review Questions, Objective Type Questions, Case Study, Study Topic, References, Select Further Readings.
  2. Multilateral Regulation of Trade and Investment
    Basic Principles of Multilateral Trade, GATT and Its Early Rounds, Uruguay Round, World Trade Organisation, WTO and India, United Nations Conference on Trade, Summary, Review Questions, Objective Type Questions, Case Study, Study Topic, References, Select Further Readings.
  3. Regional Economic Integration
    Levels of Economic Integration, Benefits and Cost of Economic Integration, Some Economic Integration Schemes, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  4. Political and Legal Environment
    Concept of Political Environment, Home Country Perspective, Host Country Perspective, Legal Environment, Summary, Review Questions, Objective Type Questions, Study Topic, References, Select Further Readings.
  5. Economic Environment
    Forms of Economic System, Preliminary Economic Indicators, Process of Analysing Economic Environment, Summary, ReviewQuestions, Objective Type Questions, Study Topic, References, Select Further Readings.
  6. Socio-Cultural and Ethical Environment
    Concept of Culture, Cultural Diversity, Management of Cultural Diversity, Ethics and Social Responsibility, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  7. International Financial Environment: Exchange Rate
    International Monetary System, Exchange Rate Quotation, Determination of Exchange Rate in Spot Market, Exchange Rate Determination in Forward Market, Theories of Exchange Rate Behaviour, Exchange Rate Forecasting, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  8. International Financial Markets
    Foreign Exchange Market, Market for Derivatives, International Financial Market, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.

Part III STRATEGY OF INTERNATIONAL BUSINESS

  1. Strategy, Planning, Organisation and Control
    Strategies, Planning, Organisational Structure, Process of Control, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  2. Global Technology Management, Technology and International
    Business, Technological Strategy, Information Technology in International Business, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  3. Management of International Operations
    Location for Production, Management of Inventory, Sourcing of Inputs, International Logistics, International Services, Summary,Review Questions, Objective Type Questions, Case Study, Study Topic, References, Select Further Readings.
  4. International Market Strategy
    Market Identification and Demand Estimation, Product Strategy, Pricing Strategy, Selecting Channel of Distribution, Sales Promotion, Foreign Trade Documentation, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings.
  5. Global Human Resource Management
    Complexities of International Firms, Staffing Policy, The Process of Recruitment and Training, Management of Industrial Relations, Summary, Review Questions, Objective Type Questions, Case Study, References, Select Further Readings
  6. International Investment and Financing Strategy
    International Capital Budgeting, Selection of the Sources and Forms of Funds, Financial Swap, International Cash Management, Summary, Review Questions, Objective Type Questions, Study Topic, References, Select Further Readings.
  7. Management of Exchange Rate and Interest Rate Risk
    Nature and Measurement of Exchange Rate Exposure, Management of Exchange Rate Exposure, Nature of Interest Rate Risk, Techniques of Managing Interest Rate Exposure, Summary, Review Questions, Objective Type Questions, Study Topic, References, Select Further Readings.
  8. International Taxation and Accounting
    International Taxation, Indian Tax Scenario, International Accounting, Summary, Review Questions, Objective Type Questions, References, Select Further Readings.
  9. Host Country Heterogeneity and International Business Strategy
    Developed Market Economies, Business with a Less Developed Country, Less Developed Countries: A Functional Classification, The five Emerging Market Economies, Transition Economies, Summary, Review Questions, Objective Type Questions, Study Topic, References, Select Further Readings.

LINK FOR THE BOOK

https://www.amazon.com/International-Business-Concept-Environment-Strategy-dp-8131732517/dp/8131732517/ref=mt_other?_encoding=UTF8&me=&qid=1592203185

 

Written by Bharath Ravi

Business Consultant whose qualification includes a Bachelor’s degree in the field of Mechanical specialized in Automobile & Manufacturing; Trained in Certified Supply Chain Professional (CSCP) Certification, Hands on Foundation Certificate in Business Analysis, BCS (UK) and Certified Professional for Requirements Engineering (CPRE-FL).

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