Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries--often by necessity.
If you want to take your business global, you must do your homework, get advice, make connections, and be aware--and wary--of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets.
International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to:
- Learn about cultural issues
- Successfully enter new markets
- Ensure you get paid and are protected
- Make the most of support from trade and governmental agencies
- Secure funding
- Deal with real estate and logistics
- Capitalize on immigration trends
- Manage at a distance
- Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges
Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will reduce your learning curve and help you succeed, even in your first stages!
International Business Basics: Learn What You Need in 2 Hours| Scott L. Girard Jr. (Author), Michael F. O'Keefe (Author), Marc A. Price (Author), Kate Scribner (Author)| Nova Vista
Table of Contents
Introduction
Chapter I: Getting Started
The Case for Going International, How to Do Your Homework, and Who Can Help, Market Research and Data Collection, “What Model Works for Me?”, Making the Most of Others’ Expertise: Agents, Brokers, Consultants and Reps, International Business Do’s and Don’ts, Networking and Other Informal Resources, Trade Fairs, Conferences and Other Events, Tech Tools to Shrink the Distance, Identifying Customer Trends with a Global Perspective, Facts and Rules, Working Through Your International Business Plan.
Chapter II: Legal Issues
Loading Up Your Legal Toolbox, Treaties 101, Tariffs and Quotas and Trade, Oh My!, Immigration Issues, Immigration: Opportunities and Challenges.
Chapter III: Financials
Finding Money Abroad, Moving Money Across Borders, Currency Fluctuations and Cures, Making Sure You Get Paid, Protecting What’s Yours, Subsidies, Incentives and Other Start-Up Support, Bribes and Black Money, Taxes and Regulations at Home and Away, Nationalization of Businesses.
Chapter IV: Marketing and Sales
“Will They Like Me?”, Brand, Language, Color and Market Dress in Target Markets, Localization vs. Straightforward Import/Export, Building a Brand and Making It Work, Pricing and Business Models.
Chapter V: Logistics, Travel
When to Go There, When Not, Delivery Systems and Processes.
Chapter VI: Feet on the Ground and Human Resources
“Who Runs the Show?”, Managing at a Distance, “Afterword: Where to Go from Here?”.
Acknowledgements
Glossary
Resources
Index
LINK FOR THE BOOK
