We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations and scientific institutions.
Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.
In this book you will find:
- A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.
- Insights into how the world's top innovators implement their innovation strategies.
- A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!
The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.
Mapping Innovation: A Playbook for Navigating a Disruptive Age| Greg Satell (Author)| McGraw-Hill Education
Table of Contents
Introduction: The “Mother of All Demos”
Part One: How Innovation Really Happens
Chapter 1. Innovation Is Never a Single Event
Chapter 2. Innovation Is Combination
Part Two: Mapping the Innovation Space
Chapter 3. The Innovation Matrix
Chapter 4. Developing New Business Models to Disrupt the Marketplace
Chapter 5. Opening Up Innovation
Chapter 6. Innovating the Core—the 70/20/10 Rule
Chapter 7. Pursuing Innovation at Scale
Part Three: Innovation for the Digital Age
Chapter 8. Leveraging Platforms to Access Ecosystems
Chapter 9. A New Era of Innovation
Afterword: Building Your Innovation Playbook
Notes
Index
LINK FOR THE BOOK
