This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.
Marketing Plan Templates for Enhancing Profits| Elizabeth Rush Kruger (Author) | Business Expert Press
Table of Contents
Introduction
Part I: Current Marketing Situation
Chapter 1: Mission: Focus on Quality
Chapter 2: Target Market: Describe Key Customers
Chapter 3: Specialty: Compete on Strength
Chapter 4: Suppliers: Delegate Weaknesses
Part II: Marketing Mix Decisions
Chapter 5: Products and Services: Offer Treasures
Chapter 6: Distribution: Deliver Delight
Chapter 7: Promotion: Trumpet Empathy
Chapter 8: Pricing: Price as Valued
Part III: Taking Action
Chapter 9: Prospecting: Target Key Prospects
Chapter 10: Customer Service: Reward the Best
Chapter 11: Budgeting: Concentrate Resources
Chapter 12: Action Plan: Jump into Action
Appendix I
Appendix II
Appendix III
Appendix IV
Appendix V
Appendix VI
Appendix VII
Notes
LINK FOR THE BOOK