The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning| Richard C. Ling (Author), Walter E. Goddard (Author)| Wiley
Table of Contents
Chapter 1. Working in Concert.
Chapter 2. Synchronizing with the Marketplace.
Chapter 3. Conducting the Process
Chapter 4. Establishing Responsibilities.
Chapter 5. Preparing the Data.
Chapter 6. Operating the Process.
Chapter 7. Implementing the Process.
Appendices.
Index.
LINK FOR THE BOOK
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