Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed:
- Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
- Explains how to become oversubscribed, even in a crowded marketplace
- Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
- Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
Oversubscribed: How to Get People Lining Up to Do Business with You| Daniel Priestley (Author)| Capstone
Table of Contents
Introduction
Part I: Principles for Becoming Oversubscribed
Principle 1. Demand and Supply Set the Price
Principle 2. Separate Yourself from the Market
Principle 3. The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price
Principle 4. Buying Environments Create Buyers
Principle 5. It’s OK to be Different
Principle 6. Value is created in the Ecosystem
Principle 7. Nothing Beats Being Positively Remarkable
Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy
Phase 1. Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It
Phase 2. Build Up to Being Oversubscribed
Phase 3. Release When Oversubscribed
Phase 4. Remarkable Delivery
Phase 5. Celebrate and Innovate
Part III: You, Your Team and the Crazy Times We Live In
It’s Time to Paddle, “Struggle, Lifestyle or Performance?“, The CDE Team, One Last Thing: The Chapter I Wrestled with.
Acknowledgements
About the Author
LINK FOR THE BOOK
