Makers, doers, and dreamers — for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action.
Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes — and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.
Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:
- Come up with a brilliant business idea
- Select the best structure and strategy for your startup
- Figure out funding
- Get the word out — and get customers
- Dig deep to discover their wants and needs
- Become an exceptional leader
- Prepare to go global
Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success.
With a fleet of trusted experts by your side, starting a business will be faster, less confusing — and a whole lot more fun.
Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire| Colleen DeBaise (Author)| AMACOM
Table of Contents
Introduction
Chapter 1. Come Up With a Brilliant Business Idea
Chapter 2. Select the Best Strategy and Structure For Your Startup
Chapter 3. Figure Out Funding
Chapter 4. Get the Word Out—and Get Customers
Chapter 5. Dig Deep to Discover Customers’ Wants and Needs
Chapter 6. Become an Exceptional Leader
Chapter 7. Prepare to go Global
Conclusion
Index
LINK FOR THE BOOK
