Is your company ready for the next wave of analytics?
Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind.
Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late.
Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.
Strategic Analytics: The Insights You Need from Harvard Business Review| Harvard Business Review (Author), Eric Siegel (Author), Edward L. Glaeser (Author), Cassie Kozyrkov (Author), Thomas H. Davenport (Author)| Harvard Business Review Press
Table of Contents
Introduction. What Makes Analytics Strategic
Section 1. Understanding Analytics Basics
Chapter 1. The Five Essential Elements for Succeeding with Data
Chapter 2. Understanding the Types of Data and How They’re Captured
Chapter 3. The Right Way to Deploy Predictive Analytics
Chapter 4. What Great Data Analysts Do
Chapter 5. What Data Is and Isn’t Good For
Section 2. Becoming an Analytics-Driven Organization
Chapter 6. Prioritize Which Data Skills Your Company Needs
Chapter 7. How a German Manufacturing Company Set Up Its Analytics Lab
Chapter 8. Cloud Computing Is Helping Smaller, Newer Firms Compete
Chapter 9. Data Science and the Art of Persuasion
Section 3. Applying Data Analytics
Chapter 10. How Vineyard Vines Uses Analytics to Win Over Customers
Chapter 11. How to Use Employee Data Responsibly
Chapter 12. What AI-Driven Decision Making Looks Like
Chapter 13. How Companies Can Use the Data They Collect to Further the Public Good
About the Contributors
Index
LINK FOR THE BOOK
