Presenting core theories alongside practical applications, this publication will help students understand how to effectively move an organization toward strategic goals. Author Gary Cokins uses his deep knowledge of the subject matter to deliver an easy-to-follow road map to effective and strategic management through:
- Establishing the integral links between planning and performance
- Demonstrating how risk management and performance assessment impact planning
- Applying business analytics and Big Data in the finance and accounting functions as well as marketing, sales, operations and other functions
- Evaluating the effectiveness of a strategy map and the balanced scorecard as a management tool
- Tying budgeting to strategy and measuring the effectiveness of both via ongoing performance
Written in a plain, straight-forward fashion that will allow students to draw immediate value from its content, this book pulls together several topics in an elegant yet sophisticated approach. It uses detailed graphics and diagrams to provide students with a clear understanding of the dynamic intersection between key management and organization leadership topics that management accountants need to master in order to fill a strategic leadership role within their organizations.
Strategic Business Management: From Planning to Performance| Gary Cokins (Author)| Wiley
Table of Contents
Part 1: Overview of Enterprise Performance Management
Chapter 1. Introduction
Chapter 2. Enterprise Performance Management: Myth or Reality?
Part 2: Managerial Accounting
Chapter 3. Do Accountants Lead or Mislead?
Chapter 4. A Taxonomy of Accounting and Costing Methods
Chapter 5. Managerial Accounting Design Complying with The Causality Principle
Chapter 6. Strategic Cost Management for Product Profitability Analysis
Part 3: Strategy Management
Chapter 7. The Promise and Perils of The Balanced Scorecard
Chapter 8. Designing A Strategy Map and Balanced Scorecard
Part 4: Planning, Budgeting and Forecasting
Chapter 9. Predictive Accounting and Budgeting with Marginal Expense Analysis
Chapter 10. What’s Broken About Budgeting?
Chapter 11. Put Your Money Where Your Strategy Is
Part 5: Integrating Enterprise Risk Management and Enterprise Performance Management
Chapter 12. The Integration of Enterprise Risk and Enterprise Performance Management
Part 6: Business Analytics for Accounting and Finance
Chapter 13. What Will Be the Next New Management Breakthrough?
Chapter 14. How Do Business Intelligence, Business Analytics and Enterprise Performance Management Fit Together?
Chapter 15. Cfo Trends with Analytics
Part 7: How to Begin Implementing Enterprise Performance Management
Chapter 16. Where Do You Begin Implementing Analytics-Based Performance Management?
Chapter 17. A Call to Action—Building A Business Case
LINK FOR THE BOOK
