This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

• SMALL BUSINESSES
• START-UP BUSINESS
• ENTREPRENEURSHIP

The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.  

You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.

From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.

Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.

The Beermat Entrepreneur: Turn Your good idea into a great business| Mike Southon (Author), Chris West (Author)| FT Press

         

Table of Contents

Dedication

About the authors

Foreword by Priya Lakhani OBE

Preface to the third edition

Once upon a time …

Chapter 1. Where do I fit in?

Chapter 2. The seedling enterprise

Chapter 3. The sapling enterprise

Chapter 4. The mighty oak

The magic email

Further reading

The Prince’s Trust

Index

LINK FOR THE BOOK

https://www.amazon.com/Beermat-Entrepreneur-Turn-great-business-dp-129224383X/dp/129224383X/ref=mt_other?_encoding=UTF8&me=&qid=1592308224