New from the bestselling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: * Decide which ideas are worth pursuing * Innovate through the front lines--not just from the top * Adapt innovations from the developing world to wealthier markets * Tweak new ventures along the way using discovery-driven planning * Tailor your efforts to meet customers' most pressing needs * Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
HBR's 10 Must Reads: On Innovation: The Discipline of Innovation | Harvard Business
Table of Contents
The Innovation Catalysts
Roger L. Martin
Shop the Innovation Ware
Vijay Govindarajan, and Chris Trimble
How GE Is Disrupting Itself
Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble
The Customer – Centered Innovation Map
Lance A. Bettencount and Anthony W. Ulwick
Is It Real? Can We Win? Is It Worth Doing?
George S. Day
Six Myths of Product Development
Sefan Thomke and Donald Reinertsen
Innovation: The Classic Traps
Rosabeth Moss Kanter
Discovery-Deriven Planning
Rota Gunther McGrath and Ian C. MacMillan
The Discipline of Innovation
Peter F. Drucker
Innovation Killer
Clayton M. Christensen
LINK FOR THE BOOK
https://www.amazon.in/Reads-Innovation-featured-Discipline-Drucker-ebook/dp/B00ATLM044