New from the bestselling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: * Decide which ideas are worth pursuing * Innovate through the front lines--not just from the top * Adapt innovations from the developing world to wealthier markets * Tweak new ventures along the way using discovery-driven planning * Tailor your efforts to meet customers' most pressing needs * Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams

HBR's 10 Must Reads: On Innovation: The Discipline of Innovation | Harvard Business

         

Table of Contents

The Innovation Catalysts

Roger L. Martin

Shop the Innovation Ware

Vijay Govindarajan, and  Chris Trimble

How GE Is Disrupting Itself

Jeffrey R. Immelt, Vijay Govindarajan, and  Chris Trimble

The Customer – Centered Innovation Map

Lance A. Bettencount and Anthony W. Ulwick

Is It Real? Can We Win? Is It Worth Doing?

George S. Day

Six Myths of Product Development

Sefan Thomke and Donald Reinertsen

Innovation: The Classic Traps

Rosabeth Moss Kanter

Discovery-Deriven Planning

Rota Gunther McGrath and Ian C.  MacMillan

The Discipline of Innovation

Peter F. Drucker

Innovation Killer

Clayton M. Christensen

LINK FOR THE BOOK

https://www.amazon.in/Reads-Innovation-featured-Discipline-Drucker-ebook/dp/B00ATLM044