Jugaad Innovation: A Frugal and Flexible Approach to Innovation 21st Century 


Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

Jugaad Innovation: A Frugal and Flexible Approach
to Innovation | Jaideep Prabhu | Navi Radjou | Simone Ahuja

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Table of Contents

Chapter 1: Jugaad
A Breakthrough Growth Strategy 1

Chapter 2: Principle One
Seek Opportunity in Adversity 29

Chapter 3: Principle Two
Do More with Less 57

Chapter 4: Principle Three
Think and Act Flexibly 85

Chapter 5: Principle Four
Keep It Simple 109

Chapter 6: Principle Five
Include the Margin 131

Chapter 7: Principle Six
Follow Your Heart 159

Chapter 8: Integrating Jugaad into Your Organization 181

Chapter 9: Building Jugaad Nations 201




Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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