World-Class New Product Development


Success in global markets means faster time to market, sharper response to customer needs, and better value. To be a world-class competitor, you must do this while expending fewer product development resources per project and while increasing the efficiency with which those resources are deployed.
In this book, two international experts show you how the "champions" manage robust product development operations. Recounting the key findings of five years of researching, benchmarking, and working with scores of the world's most competitive companies, they crystallize the workings of a new system of managing fast product development in the '90s.
The companies benchmarked were chosen because of their fast cycle times, rapid market share gains, high percentage of sales from products introduced within the last three years, and favorable industry image. You will closely explore the practices by which such winners as NEC, Hewlett-Packard, Toyota, and Boeing have achieved success - and you will learn how to apply their methods, tools, and techniques to your own improvement efforts.
Significantly, rather than offering a single process for success, World-Class New Product Development gives you a cross-section of proven, repeatable methodologies. The authors synthesize their findings into 12 concepts that can revolutionize the way you conceive and develop products.

World-Class New Product Development: Benchmarking Best Practices of Agile Manufacturers | Dan Dimancescu | AMACOM

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Table of Contents

Chapter 1: Introduction
New product development, NPD innovation, Innovative product development, Need for Study, Objective of Research, Arrangement of the Thesis

Chapter 2: Literature Review
Journal and article selection, Growth in articles, Growth in the NPD research stream, NPD focus on industrial, consumer, and service sectors

Chapter 3: NPD Empirical Research
Purpose of empirical research, Level of analysis, Country of sample industry, Sample industry, Sample size, Type of respondents, Data analysis techniques or analytical tools

Chapter 4: NPD Frameworks and QFD
Sorli and Stokic model, Yang and El-Haik product life cycle framework, Pugh product design model, Integrated approach to product design by Mital, Boothroyd DFMA framework, Framework by Peters et. al. 76 3.1.9 Ettlie framework, Loch and Kavadias framework of innovation in NPD, Rainey product innovation model, Anderson framework for improving NPD management





Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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