Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
Jugaad Innovation: A Frugal and Flexible Approach
to Innovation | Jaideep Prabhu | Navi Radjou | Simone Ahuja
Table of Contents
Chapter 1: Jugaad
A Breakthrough Growth Strategy 1
Chapter 2: Principle One
Seek Opportunity in Adversity 29
Chapter 3: Principle Two
Do More with Less 57
Chapter 4: Principle Three
Think and Act Flexibly 85
Chapter 5: Principle Four
Keep It Simple 109
Chapter 6: Principle Five
Include the Margin 131
Chapter 7: Principle Six
Follow Your Heart 159
Chapter 8: Integrating Jugaad into Your Organization 181
Chapter 9: Building Jugaad Nations 201
LINK FOR TH BOOK
https://www.amazon.in/dp/B008M7S1CM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1