Monetising Innovation 

Written by Venkadesh Narayanan | Jul 28, 2020 6:38:22 AM

Innovation is the key to survival, more so for a business organization. But how well does your company Innovate? Does your strategy recognize the need for Innovation? ICaM (Innovation capability Model) is a framework that answers to the Innovation needs of a business organization. Predicated on extensive field research, academic study and professional experience of experts, it delineates the critical Innovation Drivers that an organization needs to focus to stay innovative.

Monetising Innovation: Gautam Borah | Bloomsbury 

         

Table of Contents

PART 1: THE MONETIZING INNOVATION PROBLEM

Chapter 1 How Innovators Leave Billions on the Table: A Tale of Two Cars

Chapter 2 Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of   Monetizing Innovation Failure

Chapter 3 Why Good People Get It Wrong

PART TWO: NINE SURPRISING RULES FOR SUCCESSFUL MONETIZATION 

Chapter 4 Have the “Willingness-to-Pay” Talk Early: You Can’t Prioritize without It

Chapter 5 Don’t Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different

Chapter 6 When Designing Products, Configuration and Bundling is More Science Than Art

Chapter 7 Go beyond the Price Point: Five Powerful Monetization Models

Chapter 8 Price Low for Market Share or High for Premium Branding? Pick the Winning Pricing Strategy

Chapter 9 From Hoping to Knowing: Build an Outside-In Business Case

Chapter 10 The Innovation Won’t Speak for Itself: You Must Communicate the Value

Chapter 11 Use Behavioral Pricing Tactics to Persuade and Sell: Sometimes Your Customers Will Behave Irrationally

Chapter 12 Maintain Your Price Integrity: Avoid Knee-Jerk Repricing


PART 3: SUCCESS STORIES AND IMPLEMENTATION

Chapter 13: Learning from the Best: Successful Innovations Designed around the Price

The Porsche Story—Veering Off the Sports Car Track to Create Two Winning Vehicles

LinkedIn—Monetizing the World’s Largest Professional Network

Dräger—Collecting the Specs for Successful Industrial Products before Engineering

Uber—Monetizing a Disruptive Innovation through Innovative Price Models

Swarovski—The Payoff from Crystal-Clear Ideas on What Consumers Will Pay 188

Optimizely—How to Price Breakthrough Innovation

Innovative Pharma—How a Customer Value Driven R&D Approach Boosts Success 200

Chapter 14 Implementing the “Designing the Product around the Price” Innovation Process


LINK FOR THE BOOK

https://www.amazon.in/Monetising-Innovation-Gautam-Borah/dp/938489835X