Innovation is the key to survival, more so for a business organization. But how well does your company Innovate? Does your strategy recognize the need for Innovation? ICaM (Innovation capability Model) is a framework that answers to the Innovation needs of a business organization. Predicated on extensive field research, academic study and professional experience of experts, it delineates the critical Innovation Drivers that an organization needs to focus to stay innovative.
Monetising Innovation: Gautam Borah | Bloomsbury
Table of Contents
PART 1: THE MONETIZING INNOVATION PROBLEM
Chapter 1 How Innovators Leave Billions on the Table: A Tale of Two Cars
Chapter 2 Feature Shocks, Minivations, Hidden Gems, and Undeads: The Four Flavors of Monetizing Innovation Failure
Chapter 3 Why Good People Get It Wrong
PART TWO: NINE SURPRISING RULES FOR SUCCESSFUL MONETIZATION
Chapter 4 Have the “Willingness-to-Pay” Talk Early: You Can’t Prioritize without It
Chapter 5 Don’t Default to a One-Size-Fits-All Solution: Like It or Not, Your Customers Are Different
Chapter 6 When Designing Products, Configuration and Bundling is More Science Than Art
Chapter 7 Go beyond the Price Point: Five Powerful Monetization Models
Chapter 8 Price Low for Market Share or High for Premium Branding? Pick the Winning Pricing Strategy
Chapter 9 From Hoping to Knowing: Build an Outside-In Business Case
Chapter 10 The Innovation Won’t Speak for Itself: You Must Communicate the Value
Chapter 11 Use Behavioral Pricing Tactics to Persuade and Sell: Sometimes Your Customers Will Behave Irrationally
Chapter 12 Maintain Your Price Integrity: Avoid Knee-Jerk Repricing
PART 3: SUCCESS STORIES AND IMPLEMENTATION
Chapter 13: Learning from the Best: Successful Innovations Designed around the Price
The Porsche Story—Veering Off the Sports Car Track to Create Two Winning Vehicles
LinkedIn—Monetizing the World’s Largest Professional Network
Dräger—Collecting the Specs for Successful Industrial Products before Engineering
Uber—Monetizing a Disruptive Innovation through Innovative Price Models
Swarovski—The Payoff from Crystal-Clear Ideas on What Consumers Will Pay 188
Optimizely—How to Price Breakthrough Innovation
Innovative Pharma—How a Customer Value Driven R&D Approach Boosts Success 200
Chapter 14 Implementing the “Designing the Product around the Price” Innovation Process
LINK FOR THE BOOK
https://www.amazon.in/Monetising-Innovation-Gautam-Borah/dp/938489835X
