This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial | Fred Phillips | Springer
Table of Contents
Part I:Technology Life Cycles
Chapter 1: Introduction: Revolutionary Technologies
Chapter 2: Technology Life Cycle and Market Segmentation
Part II: Acquisition of Technologies
Chapter 3: Identifying, Nurturing & Monitoring Core Technologies
Chapter 4: Technology Sourcing
Part III: Managing Technological Risk
Chapter 5: Managing Technological Risk
Chapter 6: Influence of Government Policy on Technology Acquisition and Utilization
Part IV: New-to-the-World Products
Chapter 7: Researching Technology Markets in a Fast-Cycle World
Chapter 8: Adopting New-to-the-World Products
Chapter 9: Strategies and Tactics for Marketing New-to-the-World Products
Part V: Into the Future:
Chapter 10: Escaping Niche Marketing Moving to the Mass Market
Chapter 11: The Future of Technology Commercialization
LINK FOR THE BOOK
https://www.amazon.in/dp/B000VHZW0A/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
