How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.
- Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
- Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth
Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Built-In Social: Essential Social Marketing Practices for Every Small Business | Jeff Korhan (Author)| Wiley
Table of Contents
Preface
Introduction
PART ONE
Chapter 1. How the Social Web Works
Chapter 2. Designing Your Business Around Social
Chapter 3. Every Business Is Now a Media Company
PART TWO ENGAGEMENT: SOCIAL NETWORKING AND MARKETING
Chapter 4. Communities Are the New Markets
Chapter 5. Meet Your New Business Partners
Chapter 6. Business Is Now Personal
PART THREE CONVERSION: TRANSFORMING TRUST INTO NEW BUSINESS
Chapter 7. Social and Local Are Built-In Mobile
Chapter 8. Creating Digital Marketing Assets
Chapter 9. Relationship Selling in the Trust Economy
Chapter 10. Avoiding the Race to the Bottom
Appendix
Acknowledgments
Index
LINK FOR THE BOOK
