The Definitive How-To Guide for Business and Competitive Analysis
- Transform raw data into compelling, actionable business recommendations
- Answer the questions executives ask- “What?” “So What?” and “Now What?”
- Today’s 24 most valuable techniques: how to choose them, how to use them
- For everyone who performs analysis: managers, consultants, functional specialists, and strategists
- A completely new book by the authors of the popular Strategic and Competitive Analysis
Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.
Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before. They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.
Business and Competitive Analysis: Effective Application of New and Classic Methods | Craig S. Fleisher (Author), Babette E. Bensoussan (Author)| FT Press
Table of Contents
Preface
Chapter 1. Business and Competitive Analysis: Definition, Context, and Benefits
Chapter 2. Performing the Analysis Process
Chapter 3. Avoiding Analysis Pitfalls
Chapter 4. Communicating Analysis Results
Chapter 5. Applying the FAROUT Method
Chapter 6. Industry Analysis (The Nine Forces)
Chapter 7. Competitive Positioning Analysis
Chapter 8. Business Model Analysis
Chapter 9. SERVO Analysis
Chapter 10. Supply Chain Management (SCM) Analysis
Chapter 11. Benchmarking Analysis
Chapter 12. McKinsey 7S Analysis
Chapter 13. Shadowing
Chapter 14. Product Line Analysis
Chapter 15. Win/Loss Analysis
Chapter 16. Strategic Relationship Analysis
Chapter 17. Corporate Reputation Analysis
Chapter 18. Critical Success Factors Analysis
Chapter 19. Country Risk Analysis
Chapter 20. Driving Forces Analysis
Chapter 21. Event and Timeline Analysis
Chapter 22. Technology Forecasting
Chapter 23. War Gaming
Chapter 24. Indications and Warning Analysis
Chapter 25. Historiographical Analysis
Chapter 26. Interpretation of Statistical Analysis
Chapter 27. Competitor Cash Flow Analysis
Chapter 28. Analysis of Competing Hypotheses
Chapter 29. Linchpin Analysis
LINK FOR THE BOOK
