A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.
In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Business Cases That Get Results| Carrie Marshall (Author)| BCS, The Chartered Institute for IT
Table of Contents
Preface
Chapter 1. INTRODUCTION: WHAT IS A BUSINESS CASE?
Key takeaways.
Chapter 2. THE KEY QUESTIONS YOUR CASE NEEDS TO ANSWER
“What is the need that your business case addresses?”, “What evidence do you have to demonstrate the need?”, “What are you proposing to do to meet the need?”, “What are the other options?”, “How does your business case fit with the appropriate mission, strategy and values?”, “What disbenefits are there?”, “How will you know you’ve achieved what you set out to do?”, “How long will it take to implement?”, “What are the known unknowns?”, “What do you need?”, “What will the impact on the business be?”, Key takeaways.
Chapter 3. THE IMPORTANCE OF IDENTIFYING EVERY STAKEHOLDER
Stakeholder identification, Winning over stakeholders, Key takeaways.
Chapter 4. HOW TO STRUCTURE YOUR BUSINESS CASE
How to present your business case for a large project, Things to consider when you write your business case, Key takeaways.
Chapter 5. BENEFITS AND OUTCOME ANALYSIS
What benefits mean in a business case, Making soft benefits harder, Money, money, money, Analysing outcomes, Key takeaways.
Chapter 6. THINKING ABOUT RISKS
Political risks, Economic risks, Social risks, Technological risks, Legal risks, Environmental risks, How to present risks in a business case, Key takeaways.
Chapter 7. ROI: WHAT IT IS AND WHY YOU NEED TO SHOW IT
ROI basics, Expect the unexpected, Other financial measures, Key takeaways.
Chapter 8. INTERNAL OPPOSITION: THE ENEMY IN THE RANKS
Fear of change, Force of habit, Lack of knowledge, Key takeaways.
Chapter 9. MAKING YOUR CASE WITH A PRESENTATION
The rule of three, Three is the magic number, Expect the unexpected, Key takeaways.
Chapter 10. THE IMPORTANCE OF EDITING
Key questions to ask as you edit, How to make your business case better during the editing process, Peer review, Key takeaways.
Chapter 11. SUBMITTING YOUR BUSINESS CASE
“Who should you submit your case to?”, “What should your business case include?”, “How should you format your business case?”, “When should you submit your business case?”, Key takeaways.
Chapter 12. AFTERWORD
References,
Index.
LINK FOR THE BOOK
