Fast track route to rock-solid business plans.
Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide.
Business Planning: Enterprise 02.09| Patrick Forsyth (Author)| Capstone
Table of Contents
Introduction
Chapter 1. What is Business Planning?
Chapter 2. The Evolution of Business Planning
Chapter 3. The E-Dimension
Chapter 4. The Global Dimension
Chapter 5. The State of the Art
Chapter 6. In Practice
Chapter 7. Key Concepts and Thinkers
Chapter 8. Resources
Chapter 9. Ten Steps to Successful Business Planning
Frequently Asked Questions (FAQs)
Acknowledgements
Index
LINK FOR THE BOOK
