As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides the knowledge and tools necessary to keep your business not only operating, but growing in any economy. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Readers will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising--among many other essential insights. Plus, the fourth edition incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.
Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy| Andrew J. SHERMAN (Author)| AMACOM
Table of Contents
Part One. The Foundation for Franchising
Chapter 1. Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
Part Two. Building a Franchising Program
Chapter 2. The Foundation of Franchising
Chapter 3. Developing the Operations and Training Programs
Chapter 4. Developing System Standards and Enforcing Quality Control
Chapter 5. The Regulation of Franchising
Chapter 6. Compliance
Chapter 7. Structuring Franchise Agreements, Area Development Agreements, and Related Documents
Chapter 8. Protecting the Intellectual Property of the Franchise System
Chapter 9. Managing Disputes
Chapter 10. Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels
Chapter 11. Taking Your Franchise Program Overseas
Part Three. Financial Strategies
Chapter 12. Business and Strategic Planning for the Growing Franchisor
Chapter 13. Capital Formation Strategies
Chapter 14. Management and Leadership Issues in Building a Successful Franchising Organization
Chapter 15. The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
Chapter 16. Special Issues in Mergers and Acquisitions
Chapter 17. Managing the Transfer and Renewal Process
Chapter 18. Strategic and Structural Alternatives to Franchising
Chapter 19. Structuring Licensing Programs and Agreements
Chapter 20. Joint Ventures and Strategic Alliances
Chapter 21. Resource Directory
Index
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