Create and maintain a successful social media strategy for your business
Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.
- Explains the evolution of social media and the absolute necessity for creating a social media strategy
- Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
- Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker
Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Maximize Your Social: A One–Stop Guide to Building a Social Media Strategy for Marketing and Business Success Hardcover| Neal Schaffer (Author)| John Wiley & Sons
Table of Contents
Introduction
Chapter 1: Reality Check: The Permeating Trends of Social Media and Social Business
Convergence of Information and Communication, Social Media’s Permeation of Industry and Corporate Discipline, Big Social Data and the Accessibility of Public Information.
Chapter 2: A Social Media Strategy: The Framework for the Ever-Changing World of Social Media
“Why is there a Need for a Social Media Strategy?”, The Ever-Changing Spectrum of Social Media, PDCA: A Logical Framework for Social Media Strategy Creation, The Essential Components in Any Social Media Strategy.
Chapter 3: Determining Objectives and Background for Your Social Media Program
Business Objectives and Projected Outcomes, Target Demographic Group, Target Market Focus, Branding Guidelines.
Chapter 4: Auditing Your Social Media Program
Existing Digital Properties and Marketing Channels, Social Media Audit, Industry Role Models Competitive Analysis.
Chapter 5: Core Elements and Concepts in Your Social Media Strategy
Branding, Content, Curation, Channels, Frequency, Engagement, Listening, Campaign, Influencers, Brand Ambassadors, Crisis Management.
Chapter 6: Blogging as an Essential Part of Every Social Media Strategy
Home Base, Social Voice, Search Engine Optimization (SEO) and Inbound Marketing, Wordpress, Content Buckets.
Chapter 7: Maximizing Your Facebook Presence
Edgerank, Engagement, Facebook Ads, Facebook Campaigns, Facebook Insights.
Chapter 8: Maximizing Your Twitter Presence
Public Nature, Social Media Dashboards, Content Curation, Twitter Chats, Ads.
Chapter 9: Maximizing Your LinkedIn Presence
B2B, Profile Search Engine Optimization (SEO), Groups, Company Pages, Linkedin Ads.
Chapter 10: Maximizing Your Google+ Presence
Search, Plus Your World, SEO, Circles, About Page, Hangouts, Special Report: How Google+ is Changing the Online World and What You Can Do About It.
Chapter 11: Maximizing Visual Social Networks
Visual Social Media Marketing, Youtube, SEO, Strategic Youtube Marketing, Pinterest, Instagram.
Chapter 12: Determining Staffing Roles and Responsibilities
“Who’s Going To Do All This Work?”, Who’s In Charge of Social? Everyone, Your Future Social Media Organization.
Chapter 13: Onboarding Your Social Media Strategy
Creating an Inclusive Social Culture.
Chapter 14: Managing the Risks
Social Media Policy, Social Media and Crisis Management.
Chapter 15: Creating Your PDCA Workflow
The D, Creating Your Social Media Calendar, Creating a Daily Workflow, Reviewing Your Workflow: The C and Then A.
Chapter 16: Integrating Your Social Media Strategy
Extending Your Social Media Strategy To Your Existing Marketing Channels.
Chapter 17: The ROI of Your Social Media Strategy
Social As Part of Your Corporate Infrastructure, Social Media Metrics to Support the Objective, Reviewing Your PDCA Workflow, Maximizing Your Social ROI.
Chapter 18: Conclusion: The Future Evolution of Social Media and Your Social Media Strategy
Predicting the Future of Social Media . . . By Looking At Its Past, Our Infatuation With New Social Media Platforms, Things Are Never Static, Even On Old Social Media Platforms.
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