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Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Highly Effective Marketing Analytics infuses analytics into marketing

BA Technique: PESTLE ANALYSIS

PESTLE is a series of acronyms used in business and market planning which reviews the broader forces known as the ‘Macro Environment’

BA Technique: Pareto Chart

Every project has the ultimate goal to be a success.There are many factors which are measured inorder to reach it.When talking about

BA Technique: PDCA

For a business to grow over the years it must be in a state of continuous improvement. New process or activities will be added to the process

BA Technique: Power Interest Grid

The greatest obstacle that every Business Analyst/Project Manager comes across is handling of the stakeholders. Management

BA Technique: POKA-YOKE

Poka-Yoke is the Japanese equivalent to “Mistake Proofing”. It is a common process analysis tool. It aims at nulling out error or makes it

BA Technique: Porter’s Five Force Framework

Porter’s analysis is a framework that helps analyzing the level of competition within a certain industry. It analyses five

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