For entrepreneurs ready to reach the next level of success, small business owner turned multibillionaire Tilman Fertitta shares the commonsense principles that have rocketed his worldwide hospitality empire to the top.
For aspiring entrepreneurs or people in business, this book will help you take your company to the next level. When you put this book down, you’ll know what you’re doing right and what you’re doing wrong to operate your business, and if you’re just getting started, it will help set you up for success.
Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with over $4 billion in revenue, including hundreds of restaurants (Landry’s Seafood, Bubba Gump Shrimp Company, Morton’s Steakhouse, Mastro’s, The Chart House, Rainforest Café, and over forty more restaurant concepts) and five Golden Nugget Casinos. He’s also sole owner of the NBA’s Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.
When entrepreneurs appear on Billion Dollar Buyer, the biggest obstacles they often face are ones they don’t suspect: not knowing your numbers, not knowing your strengths and weaknesses, or not being willing to go that extra mile with your customers. Fertitta has seen it all. He knows that what you aren’t paying attention to can either sink your business or become the very things that launch you to the top. As Fertitta says:
“You might think you know what you’re doing, but I’m going to show you what you don’t know.”
Fertitta shares straight-talk “Tilmanisms” around six key action items that any entrepreneur can adopt today:
- Be the Bull
- No Spare Customers
- Change, Change, Change
- Know Your Numbers
- Follow the 95/5 Rule
- Take No Out of Your Vocabulary
A ground breaking, no-holds-barred book, Shut Up and Listen! offers practical, hard-earned wisdom from one of the most successful business owners in the world.
Shut Up and Listen!: Hard Business Truths that Will Help You Succeed| Tilman Fertitta (Author), Jim Gray (Foreword)| HarperCollins Leadership
Table of Contents
Introduction
Section 1. Hospitality ("If They Want Scrambled Eggs…")
Chapter 1. Hospitality Matters, No Matter the Business
Chapter 2. Take the Word "No" Out of Your Damn Vocabulary
Chapter 3. Cater to the Masses, Not the Classes
Section 2. You'd Better Know Your Numbers
Chapter 4. Working Capital Is Everything
Chapter 5. The Pitfalls of Property Leases
Chapter 6. Know Your Numbers
Section 3. The 95:5 Rule: What's Your "Five"?
Chapter 7. Get to Know Your "Five"
Chapter 8. Know and Leverage Your Strengths
Chapter 9. Partner with Complementary Strengths
Section 4. See the Opportunity, Seize the Opportunity
Chapter 10. A Five-Year Reprieve
Chapter 11. "I Wonder If I'll Ever Have a Company That Does $10 Million in Sales"
Chapter 12. Don't Ever Lose the Hunger
Section 5. Live Your Leadership
Chapter 13. If You Want to Lead, Listen First
Chapter 14. Be a Great Teacher
Chapter 15. Change, Change, Change
Conclusion: Don't Choose to Quit-Choose to Keep Punching
Afterword: "Now That You've Listened…"
The Tilman I Know
About the Author
LINK FOR THE BOOK