Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.
Small Business Management: Launching & Growing Entrepreneurial Ventures| Justin G. Longenecker (Author), J. William Petty (Author), Leslie E. Palich (Author), Frank Hoy (Author)| Cengage Learning
Table of Contents
Chapter 1. The Entrepreneurial Life.
Chapter 2. Integrity, Ethics and, Social Entrepreneurship.
Chapter 3. Starting a Small Business.
Chapter 4. Franchising and Buyouts.
Chapter 5. The Family Business.
Chapter 6. The Business Plan: Visualizing the Dream.
Chapter 7. The Marketing Plan.
Chapter 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
Chapter 9. The Location Plan.
Chapter 10. Understanding a Firm's Financial Statements.
Chapter 11. Forecasting Financial Requirements.
Chapter 12. A Firm's Sources of Financing.
Chapter 13. Planning for the Harvest.
Chapter 14. Building Customer Relationships.
Chapter 15. Product and Supply Chain Management.
Chapter 16. Pricing and Credit Decisions.
Chapter 17. Promotional Planning.
Chapter 18. Global Opportunities for Small Business.
Chapter 19. Professional Management and the Small Business.
Chapter 20. Managing Human Resources.
Chapter 21. Managing Operations.
Chapter 22. Managing the Firm's Assets.
Chapter 23. Managing Risk in the Small Business.
LINK FOR THE BOOK
