There are four major pitfalls that business owners experience that inevitably lead to failure. Start Me Up! provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business.
This is the perfect time to start a small business using your existing skills. Although far too many small businesses fail in their first year, many such failures are absolutely preventable. Ebong Eka will show you how to not just survive, but thrive in your new venture.
In Start Me Up!, you'll learn how to:
Discard inferior business ideas before you invest your time and money in them
- Simplify your viable business ideas and accurately identify the best markets to target
- Charge your customers higher prices without losing them
- Avoid wasting time on mindless tasks so you can focus on running your business
- Create brand ambassadors, engage customers, and grow your sales--all while spending less money!
The best and most successful companies know the importance of the Four S's: structure, strategy, systems, and sales. Most companies that fail, lack one or more of these necessary factors. Let Ebong show you how to be one of the former.
Start Me Up!: The No-Business-Plan Business Plan | Ebong Eka (Author)| Weiser
Table of Contents
Preface
Chapter 1: Fears and Doubts
Chapter 2: Invention vs. Innovation
Chapter 3: Small Business Pitfalls
Chapter 4: The Four S’s: Structure
Chapter 5: The Pain Point: Aspirin vs. Vitamin
Chapter 6: Idea Hierarchy Model
Chapter 7: What’s Your Niche?
Chapter 8: Become an Expert in Your Niche
Chapter 9: The Elevator Pitch
Chapter 10: Entity Structure
Chapter 11: Tax Issues
Chapter 12: The Four S’s: Strategy (Pricing)
Chapter 13: Know Your Numbers
Chapter 14: Customer/Market Fit
Chapter 15: The Four S’s: Systems (Process)
Chapter 16: Virtual Assistants and Interns
Chapter 17: Websites
Chapter 18: Raising Money
Chapter 19: The Four S’s: Sales
Chapter 20: Getting Your First Customer
Chapter 21: Content Marketing and Storytelling
Chapter 22: Social Media Marketing Tips
Chapter 23: Facebook
Chapter 24: LinkedIn
Chapter 25: YouTube
Chapter 26: Twitter
Chapter 27: Google+ Techniques
Chapter 28: Social Media Tools
Chapter 29: Social Media Marketing Techniques
Chapter 30: E-mail Marketing
Resources
Appendix
Index
LINK FOR THE BOOK
