An updated third edition of the most comprehensive guide to small business success
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.
New chapters include:
- How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders
- How to generate leads and win strategic partnerships with LinkedIn
- How to employ videos and YouTube to further your brand
- What you need to know about Groupon and group discount buying
- What mobile marketing can do for your business
- Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business| Steven D. Strauss (Author)| Wiley
Table of Contents
SECTION I Starting Your Business
PART I Genesis
CHAPTER 1. In the Beginning
CHAPTER 2. Choosing the Right Business
CHAPTER 3. Buying an Existing Business
CHAPTER 4. Understanding Your Potential Market
CHAPTER 5. Calculating Your Start-up Costs
CHAPTER 6. Writing a Winning Business Plan
CHAPTER 7. Structuring Your Business
CHAPTER 8. Get Your Business Funded
CHAPTER 9. Getting Help
PART II Opening Up Shop
CHAPTER 10. Location, Location, Location
CHAPTER 11. Branding
CHAPTER 12. Products and Inventory
CHAPTER 13. Savvy Pricing Strategies
PART III Franchises
CHAPTER 14. Selecting the Right Franchise
CHAPTER 15. Secrets of Franchise Success
PART IV Home-Based Businesses
CHAPTER 16. The Home-Based Business
CHAPTER 17. Successful Home-Based Business Strategies
PART V Business on a Shoestring
CHAPTER 18. The Shoestring Entrepreneur
CHAPTER 19. Marketing on a Shoestring
SECTION II Running Your Business
PART I Small Business in the Twenty-First Century
CHAPTER 20. Our Flat World
CHAPTER 21. The Green Business
CHAPTER 22. The New Consumer
PART II Money
CHAPTER 23. Accounting Ease
CHAPTER 24. Making a Profit
CHAPTER 25. Insurance
CHAPTER 26. Get a Handle on Taxes
PART III Management
CHAPTER 27. Hiring and Firing
CHAPTER 28. Pay and Benefits
CHAPTER 29. Training and Motivating Your Staff
CHAPTER 30. Exemplary Customer Service
CHAPTER 31. Negotiate Like a Lawyer
CHAPTER 32. Legal-Ease I
CHAPTER 33. Legal-Ease II
PART IV Technology
CHAPTER 34. Managing Your Technology
CHAPTER 35. Mobility I: Small Office Mobility
CHAPTER 36. Mobility II: Mobile Mania
CHAPTER 37. Small Business Software
SECTION III Growing Your Business
PART I Advertising and Marketing
CHAPTER 38. Basic Advertising Strategies
CHAPTER 39. Marketing Muscle
CHAPTER 40. Advanced Marketing and Advertising
PART II Your Website
CHAPTER 41. Creating Your Website
CHAPTER 42. E-Business Essentials
CHAPTER 43. Advanced E-Marketing
PART III Social Media
CHAPTER 44. Social Media Overview
CHAPTER 45. Facebook for Business
CHAPTER 46. Twitter and You
CHAPTER 47. Link in with LinkedIn
CHAPTER 48. Videos and YouTube
CHAPTER 49. Groupon and Other Deal-of-the-Day Websites
PART IV Growth Strategies
CHAPTER 50. Developing New Channels and Multiple Profit Centers
CHAPTER 51. Secrets of Sales Superstars
CHAPTER 52. Small to Big
CHAPTER 53. Exodus
PART V Strategies for Small Business Success
CHAPTER 54. Small Business Success Secrets
CHAPTER 55. The Visionary Small Business
APPENDIX A How I Became an Entrepreneur
APPENDIX B Sample Business Plan
Index
LINK FOR THE BOOK
