The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic.

The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty.

Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too. An absolutely essential read for any small business owner in this challenging time.

Virus-proof Your Small Business: 50 ways to survive the Covid-19 crisis| Douglas Kruger (Author)| DK LIFE

         

Table of Contents

Part 1: NEGOTIUM INTERRUPTUS
And then someone came along and shook our snow globe, “What about you?”, The most important principle, Choose what fits for you, “Are there silver linings?”.

Part 2: 50 WAYS TO SURVIVE THE COVID-19 CRISIS
1. Choose to fight for it
2. Get your head around the size of the challenge
3. Know your numbers
4. Know your dependencies
5. Promote situational awareness
6. Begin by deciding what not to do
7. Employ a framework for execution
8. Negotiate temporary new lifestyles
9. Decide if you are going to work remotely, then be smart about it
10. Share tips with your remote workers
11. Or negotiate temporary new staff
12. Keep your eyes on Wealth Principle 101: money happens at the point of sale
13. Respond to continued patronage with The Joseph Principle
14. Ask yourself what is at the core of your business
15. Resize, repackage, reconfigure
16. Offer to do business differently
17. Then ask what resources are at your disposal for doing something else
18. Make sure your website is working
19. Open your doors online
20. Think and speak visually
21. Because interconnectedness is key, join other groups, too
22. Yours is not the only website – pop up everywhere
23. Find or develop a way to deliver
24. Or go to them and do it there
25. Offer it for free, with an eye to the future
26. Stretch the existing cash
27. Determine whether you can keep the money you have already been paid
28. Apply the 5Cs model to the cash-flow problem
29. Barter, trade and negotiate for what you need
30. Track home expenses for tax purposes
31. Go ‘cheap ‘n’ charming’, ‘quick ‘n’ quirky’
32. Use intelligent staff -management systems to keep your people afloat
33. Use excess time to your strategic advantage
34. Search for opportunity in the froth
35. Speak to your market as a thought leader
36. Aggregate tribes in alternative, creative ways
37. Use low-cost messaging
38. Sell overseas
39. The solo practitioner: build the foundations of your expert reputation now
40. Encourage your staff to build expertise
41. Talk to your competitors
42. Find or create a mastermind group
43. Listen to audiobooks on the specific topics you need right now
44. Become a bit of a Vulcan and conclude unpleasant tasks quickly
45. Don’t think ‘aftermath’; think ‘incoming opportunities’
46. Start waves for the future rolling now
47. Plan some charity
48. Do yourself and the world these two favours
49. Provide freedoms
50. And petition authorities for the freedoms you need

CREATIVE IDEAS EVERYWHERE
Can we hope for some good outcomes?
Let’s go further

LINK FOR THE BOOK

https://www.amazon.com/Virus-proof-Your-Small-Business-Covid-19/dp/024147860X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1592831724&sr=1-1