The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know


Startup money is moving online, and this guide shows you how it works.

The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.

The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.

  • Learn how the JOBS Act impacts the fundraising model
  • Gain insight on startups from early stage to growth stage
  • Find the money you need to get your venture going
  • Craft your pitch and optimize the strategy
  • Build momentum
  • Identify the right investors
  • Avoid the common mistakes

Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know | Alejandro Cremades (Author), Barbara Corcoran (Foreword)| Wiley

Buy Now-1         

Table of Contents


Chapter 1. Everything Started with Onevest

Chapter 2. Raising Capital for Your Startup
Speeding Up the Machine, It’s Not as Easy as Reading an Article on Tech Crunch, The 18- to 24-Month Plan, Milestones, Breaking Even, Expectations of Investors, Outperform the Competition, Marketing, Storytelling, Leveraging Help, Divide and Conquer, The Rollercoaster of Emotions, Learn to Love Rejection, Connect the Dots, The Pros and Cons of Raising Capital, Don’t Underestimate the Need for Capital.

Chapter 3. Setting Yourself Up for Success
Investors Don’t Want to Invest, The Core of Your Business, Experienced and Talented Management, Organize Your Corporate Structure with a Legal Team, Helpful Advisors, Building Momentum, Team Alignment, Show Your Competitive Advantage, Know Your Terms, Vision, Attracting Investors Requires Patience.

Chapter 4. Crafting the Pitch
The Business Plan Problem, Get the Message Straight and Your Team behind It, The Elevator Pitch, The Pitch Deck, Awesome, Effective Pitch Deck Design, The One Pager.

Chapter 5. The Due Diligence Package
The Interview and the Visit, Find Balance.

Chapter 6. Sources of Capital
Bootstrapping, Credit Cards, Business Loans, Friends and Family, Crowd funding, Angel Investors and Super Angels, Angel Groups, Family Offices, Venture Capital, Venture Debt.

Chapter 7. Understanding the VC Game
Defining Roles in a VC Firm, The Process of Getting Funded by a VC, How VCs Monetize, VC Involvement in Your Company, Understanding the Value a VC Brings, Cutting through the VC Noise, Differences between Venture Capital and Private Equity.

Chapter 8. Investment Rounds Explained
Friends and Family, Micro Seed Round, Seed Round, Series A Round, Series B, C, D Investment Rounds, Initial Public Offering (IPO), Research Is Critical.

Chapter 9. Deciding Investment Amounts and Prospects
Needed, Realistic, and Ideal Investment Levels, Your Valuation versus Market Valuation: The Asking Price, Persuading Investors with a Financial Forecast, Identifying Prospective Investors, Six Ways to Contact Investors, Creating a Buzz around Your Startup.

Chapter 10. PR: Creating a Storm and Building Momentum
The Rainmaker Code, Journalist Outreach, Self-Distributed Press Releases, More Buzz-Building Tactics for Smart Startups.

Chapter 11. What to Look For in an Investor
Why Selecting the Right Investors Is So Critical, Three Factors You Should Be Looking For in Investors, Three Factors to Avoid in Investors, Six Key Questions to Ask Potential Investors, Speed Is a Two-Way Street, Arming Yourself with Answers.

Chapter 12. Term Sheets and Terms
Sheets 101, Terms within Term Sheets That You Need to Know, Term Sheet Tactics, Smart Term Sheet Strategies, If Things Don’t Go Forward.

Chapter 13. Closing the Deal
The Importance of Urgency, Creating a Completion Schedule, Managing Expectations, Updating Your Investors, Closing the Deal Is Not the End of the Deal.

Chapter 14. Avoiding Common Fundraising Mistakes
Failing to Connect, Clarity and Doing What You Say, Self-Sabotage in the Deal-Making Process.

Chapter 15. Understanding the JOBS Act
The Game Changer, The JOBS Act, Implications for Startups and Raising Money Online, Implications for Individual Investors.

Chapter 16. Recommended Tools for Fundraising
Using the Right Tools, Organization, Research, Social Media, Outsourcing, Sales and Administration, Finding Your Investors.

Chapter 17. Red Flags
Key Red Flags for Startups,

About the Author




Written by Bharath Ravi

Business Consultant whose qualification includes a Bachelor’s degree in the field of Mechanical specialized in Automobile & Manufacturing; Trained in Certified Supply Chain Professional (CSCP) Certification, Hands on Foundation Certificate in Business Analysis, BCS (UK) and Certified Professional for Requirements Engineering (CPRE-FL).

Leave a Reply

    Growth Is Just One Click Away

    Don't feel like calling? Just share some details about your SOP Requirements & Fhyzics representative will get in touch with you. Schedule A Meeting with our Manager [Consulting & Certifications]