The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing start-ups, including Amazon, Intuit, Uber, Airbnb and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to “hire” a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
Competing Against Luck: The Story of Innovation and Customer Choice | Clayton M. Christensen | Taddy Hall | Harper Business
Table of Contents
Section I An Introduction to Jobs Theory
Chapter 1: The Milk Shake Dilemma
Chapter 2: Progress, Not Products
Chapter 3: Jobs in the Wild
Section II The Hard Work-and Payoff-of Applying Jobs Theory
Chapter 4: Job Hunting
Chapter 5: How to Hear What Your Customers Don't Say
Chapter 6: Building Your Résumé
Section III The Jobs to Be Done Organization
Chapter 7: Integrating Around a Job
Chapter 8: Keeping Your Eye on the Job
Chapter 9: The Jobs-Focused Organization
Chapter 10: Final Observations About the Theory of Jobs
LINK FOR THE BOOK
https://www.amazon.in/dp/B01BBPZIHM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
