This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market – traditional methods of cooking and access to clean drinking water.
Frugal Innovation and the New Product Development Process: Insights from Indonesia | Stephanie B.M. Cadeddu | Jerome D. Donovan
Table of Contents
Chapter 1: Base-of-the-Pyramid Markets and the Need for Frugal Innovation
Chapter 2: Critical Reflections on the State of Innovation Research
Chapter 3: Mapping the NPDP for Frugal Innovation
Chapter 4: Prime Cookstoves: Cooking with Frugal Innovation
Chapter 5: Tirta Indonesia Mandiri Foundation: Drinking with Frugal Innovation
Chapter 6: The NPDP for Frugal Innovation
LINK FOR THE BOOK
https://www.amazon.com/Frugal-Innovation-Product-Development-Process/dp/0367029316
