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Getting to Innovation. How Asking the Right Questions Generates the Great Ideas Your Company Needs 

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As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover:

 

  • How to write positioning and rationale statements for each challenge
  • How to link together multiple objectives in priority frameworks
  • The top 10 techniques for generating creative ideas
  • Tips for designing and running brainstorming retreats
  • Advice on how to select the best ideas from the many that have been generated

When it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.

Getting to Innovation. How Asking the Right Questions Generates the Great Ideas Your Company Needs 

Buy Now-1         

Table of Contents

Chapter 1: Framing innovation framing : an overview

Chapter 2: Question banks : understanding the strategic terrain

Chapter 3: Challenge banks : generating innovation challenge questions

Chapter 4: How to write and evaluate innovation challenge questions

Chapter 5: Constructing conceptual maps for innovation challenges

Chapter 6: How to conduct innovation challenges

Chapter 7: Idea management and creativity software

Chapter 8: A crash course in generating creative ideas : individual methods

Chapter 9: A crash course in generating creative ideas : group methods

Chapter 10: Tips for designing and facilitating brainstorming retreats

Chapter 11: Evaluating and selecting ideas

Chapter 12: Implementing ideas.

 

LINK FOR THE BOOK

https://www.amazon.com/Getting-Innovation-Questions-Generates-Company/dp/0814408982#:~:text=Book%20Description&text=have%20been%20generated-,When%20it%20comes%20to%20true%20innovation%2C%20it's%20not%20formulating%20the,into%20its%20most%20inspired%20thinking.

 

 

Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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