Innovation Management and New Product Development

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The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.

Innovation Management and New Product Development | Paul Trott | Pearson Education

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Table of Contents

Chapter 1: Innovation Management

Chapter 2: National systems of innovation and entrepreneurship

Chapter 3: Technology diffusion and markets

Chapter 4: Managing innovation within firms

Chapter 5: Operations and process innovation

Chapter 6: Managing intellectual property

Chapter 7: Turning technology into business

Chapter 8: Strategic Alliances and Networks

Chapter  9: Management of Research and Development

Chapter 10: Managing R&D Projects

Chapter 11: Open innovation and technology transfer

Chapter 12: New product development

Chapter 13: Product And Brand Strategy

Chapter 14: New Product Development

Chapter 15: New Service Innovation

Chapter 16: Market research and its influence on new product development

Chapter 17: Managing the new product development process






Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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