hero-img1

Leveraging Constraints for Innovation

0 Comments

This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. 

Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets.

Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA | Jelena Spanjol | Abbie Griffin | Wiley

Buy Now-1         

Table of Contents

PART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
Innovation: The Tension Between Creativity and Implementation, Sustainability Constraints: Enablers of Innovation, From Innovation to Performance: Creating a Corporate Sustainability Agenda, Avoiding the Potentially Negative Effects of Adopting Sustainability Constraints

Part 2: A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS
Knowledge-Sharing Boundaries in Innovation Projects, Solving Knowledge-Sharing Boundaries in Five Stages

PART 3: THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT
The Consumer as Constraint: Why Firms Manage Consumers Insufficiently, What Are Psychological Constraints?, Being Constrained by “How I Am”, Being Constrained by “How I Think”, Being Constrained by “How I Feel”, Uncovering Psychological Constraints 

LINK FOR THE BOOK

https://www.amazon.com/Leveraging-Constraints-Innovation-Development-Essentials/dp/1119389305

 

 

Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

Leave a Reply

    Related Post

    Growth Is Just One Click Away

    Don't feel like calling? Just share some details about your SOP Requirements & Fhyzics representative will get in touch with you. Schedule A Meeting with our Manager [Consulting & Certifications]