Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process.
New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity.
This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.
New Product Development: from Initial Idea to Product Management | Marc A. Annacchino | Butterworth-Heinemann
Table of Contents
Chapter 1: The Business, Objective
Chapter 2: The Market Opportunity
Chapter 3: Refinement of the Business Concept Into a Product
Chapter 4: The Product and Business Plan
Chapter 5: Justifying a Program, the Accounting Viewpoint
Chapter 6: Starting Out; Prosecuting the Plan
Chapter 7: Manufacturing Development
Chapter 8: The Pre-launch Checklist
Chapter 9: The Launch, The Pursuit and Product Management
Chapter 10: Perspectives on New Product Development
LINK FOR THE BOOK
https://www.amazon.com/New-Product-Development-Initial-Management/dp/0750677325
