Open Innovation: New Product Development Essentials from the PDMA

Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.

Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include:

Product platforming and idea competitions
Customer immersion and interaction
Collaborative product design and development
Innovation networks, rewards, and incentives

Open Innovation: New Product Development Essentials from the PDMA | Charles H. Noble | Abbie Griffin | Wiley

Table of Contents

PART 1: Open Innovation In The Fuzzy Front End

Chapter 1: Bottlenecking Open Innovation: Turning Patent?
Based Technology Network Analysis Into Valu Methods of Patent Analysis and Data Mining, Patent Analytics for Identifying Open Innovation Partners, Nanotechnology Case Study

Chapter 2: Open Foresight Workshops For Opportunity Identification
Corporate Foresight Workshops and Processes, Opening Up the Foresight Process, Stages of Opening Up the Foresight Process, Pitfalls to Avoid Corporate Foresight Workshops and Processes, Opening Up the Foresight Process Stages of Opening Up the Foresight Process, Pitfalls to Avoid, Keys to Success

PART 2: Open Innovation In The Development Stage

Chapter 3: Keeping Up With The Virtual Voice Of The Customer—Social Media Applications In Product Innovation
The Voice of the Virtual Customer, The Social Media Phenomenon, Social Media in New Product Development, Success Factors

Chapter 4: Prediction, Preference, And Idea Markets: How Corporations Can Use The Wisdom Of Their Employees
Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets, How Well Do Prediction, Preference, and Idea Markets Work in Corporations?, Implementing a Stock Market in Corporations, Choosing a Virtual Stock Market Software Platform

Chapter 5: Catalyzing Tacit Knowledge Exchange With Visual Thinking Techniques To Achieve Productive Open Innovation Collaborations
Visual Thinking Introduction, Visual Thinking and Open Innovation Endeavors, Understanding the Tacit Knowledge Exchange Challenges, Using Visual Thinking in OI Teams

LINK FOR THE BOOK