In this new paperback edition of the classic bestseller, you will be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths and change the world.
You'll have fun while you learn:
- Where ideas come from.
- The true history of history.
- Why most people don't like ideas.
- How great managers make ideas thrive.
- The importance of problem finding.
- The simple plan (new for paperback).
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com and other major media, corporations and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.
The Myths of Innovation: Scott Berkun | Shroff | O'Reilly
Table of Contents
Chapter 1: The myth of epiphany
Ideas never stand alone, Beyond epiphany
Chapter 2: We understand the history of innovation
Why does history seem perfect?, Evolution and innovation: Innovation and evolution demystified, Dominant designs dominate history
Chapter 3: There is a method for innovation
How innovations start: The seeds of innovation, The challenges if innovation, The infinite paths of innovation, Finding paths of innovation
Chapter 4: People love new ideas
Managing the fears of innovation, The list of negative things innovators hear, The innovator's dilemma explained, Frustration + innovation = entrepreneurship?, How innovations gain adoption (the truth about ideas before their time)
Chapter 5: The lone inventor
The convenience of lone inventors, The challenge of simultaneous invention, The myth of the lone inventor, Stepping stones: the origins of spreadsheets and E=mc2
Chapter 6: Good ideas are hard to find
The dangerous life of ideas, How to find good ideas, Ideas and filters
Chapter 7: Your boss knows more about innovation than you
The myth that managers know what to do, Five challenges of managing innovation
Chapter 8: The best ideas win
Why people believe the best wins, The secondary factors of innovation, Space, metrics, and Thomas Jefferson, The goodness/adoption paradox
Chapter 9: Problems and solutions
Problems as invitations, Framing problems to help solve them
Chapter 10: Innovation is always good
Measuring innovation: the goodness scale, Innovations are unpredictable (DDT, automobiles, and the Internet)
Chapter 11: Epilogue: Beyond hype and history
The simple plan
Chapter 12: Creative thinking hacks
Kill creative romance, Combinations, Inhibition, Persistence, Creative thinking hacks
Chapter 13: How to pitch an idea
All idea demand change
Chapter 14: How to stay motivated
The big mptivations
Research and recommendations
Other research sources
LINK FOR THE BOOK