Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements.
That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations
- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation
Practical and provocative, this new book takes you step-by-step through the innovation execution process so your Big Ideas deliver their full promise.
The Other Side of Innovation: Vijay Govindarajan | Chris Trimble
Table of Contents
Chapter 1: Divide the Labor,
Chapter 2: Assemble the Dedicated Team
Chapter 3: Manage the Partnership
Part II: Run a Disciplined Experiment
Chapter 4: Formalize the Experiment
Chapter 5: Break Down the Hypothesis
Chapter 6: Seek the Truth
LINK FOR THE BOOK
https://www.amazon.com/Other-Side-Innovation-Execution-Challenge/dp/1422166961
