This SOP article elaborates a brief report on“Outdoor Advertising”.This industry primarily involved in creating, designing, and publishing of various outdoor advertisement campaign such as outdoor billboards, panels, printed, painted, or electronic displays, and other direct mail campaigns. Rising human population, increasing growth in commercial and industrial business segments, increasing competitors in similar business sectors, emerging economic conditions in developing nations, globalization, frequent change in people life style, and urbanization development, these are the major facts that influence the growth of global outdoor advertising industry market. Owing to rising economic conditions and presence of extended population, Asia-Pacific region especially India and China lead the global outdoor advertising industry market in terms of service demand and sales. Whereas, local player contributeshuge in this region’s industry market. Industries in United States dominate the global outdoor advertising industry market in terms of revenue generation. Technology advancements in printing and board manufacturing tends to boost up the industry operation in an efficient manner. Rising competitors, economic slowdown, unadapting to current trend, unpredictable market situation and other external affairs these are considered as the major threats which may led of restrict the growth of global outdoor advertising industry market. According to the market report and rising industry’s service demand, the global outdoor advertising industry market is expected to witness a massive growth in upcoming forecast period.

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Top 50 Standard Operating Procedures (SOPs) for Outdoor Advertising

SOP-537-001: Standard Operating Procedure for Site Selection and Assessment
SOP-537-002: Standard Operating Procedure for Client Needs Analysis
SOP-537-003: Standard Operating Procedure for Permitting and Regulatory Compliance
SOP-537-004: Standard Operating Procedure for Creative Design and Content Development
SOP-537-005: Standard Operating Procedure for Material and Production Planning
SOP-537-006: Standard Operating Procedure for Vendor and Supplier Management
SOP-537-007: Standard Operating Procedure for Installation and Construction
SOP-537-008: Standard Operating Procedure for Safety and Risk Management
SOP-537-009: Standard Operating Procedure for Quality Assurance and Control
SOP-537-010: Standard Operating Procedure for Equipment Maintenance

SOP-537-011: Standard Operating Procedure for Staff Training and Development
SOP-537-012: Standard Operating Procedure for Project Management
SOP-537-013: Standard Operating Procedure for Budgeting and Financial Control
SOP-537-014: Standard Operating Procedure for Site Inspection and Maintenance
SOP-537-015: Standard Operating Procedure for Traffic and Crowd Management
SOP-537-016: Standard Operating Procedure for Digital Advertising Technology
SOP-537-017: Standard Operating Procedure for Data Analytics and Reporting
SOP-537-018: Standard Operating Procedure for Community Engagement
SOP-537-019: Standard Operating Procedure for Environmental Impact Assessment
SOP-537-020: Standard Operating Procedure for Permit Renewals and Compliance

SOP-537-021: Standard Operating Procedure for Billboard Maintenance
SOP-537-022: Standard Operating Procedure for Lighting and Electrical Systems
SOP-537-023: Standard Operating Procedure for Emergency Response Planning
SOP-537-024: Standard Operating Procedure for Customer Relationship Management
SOP-537-025: Standard Operating Procedure for Public Relations and Marketing
SOP-537-026: Standard Operating Procedure for Social Media Integration
SOP-537-027: Standard Operating Procedure for Contract Negotiation and Management
SOP-537-028: Standard Operating Procedure for Competitive Analysis
SOP-537-029: Standard Operating Procedure for Inventory and Asset Management
SOP-537-030: Standard Operating Procedure for Mobile Advertising Campaigns

SOP-537-031: Standard Operating Procedure for Campaign Effectiveness Evaluation
SOP-537-032: Standard Operating Procedure for Sponsorship and Partnership Management
SOP-537-033: Standard Operating Procedure for Crisis Communication Planning
SOP-537-034: Standard Operating Procedure for Billboard Decommissioning
SOP-537-035: Standard Operating Procedure for Remote Monitoring and Maintenance
SOP-537-036: Standard Operating Procedure for Weather Impact Analysis
SOP-537-037: Standard Operating Procedure for Digital Screen Management
SOP-537-038: Standard Operating Procedure for Vehicle Wrapping
SOP-537-039: Standard Operating Procedure for Sustainability Practices
SOP-537-040: Standard Operating Procedure for Customer Complaint Resolution

SOP-537-041: Standard Operating Procedure for Employee Health and Safety
SOP-537-042: Standard Operating Procedure for Public Spaces Permitting
SOP-537-043: Standard Operating Procedure for Event Sponsorship Activation
SOP-537-044: Standard Operating Procedure for Print Production and Installation
SOP-537-045: Standard Operating Procedure for Traffic Impact Studies
SOP-537-046: Standard Operating Procedure for Artwork Approval and Compliance
SOP-537-047: Standard Operating Procedure for Licensing and Permissions
SOP-537-048: Standard Operating Procedure for Mobile Interactive Advertising
SOP-537-049: Standard Operating Procedure for Audience Targeting and Segmentation
SOP-537-050: Standard Operating Procedure for Advertising Effectiveness Metrics

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Industry’s Subsector:

Advertising services (indoor/Outdoor Display)
Advertising, aerial
Billboard display advertising services
Bus card advertising services
Bus display advertising services
Display advertising services
Indoor display advertising services
Outdoor display advertising services
Out-of-home media advertising services
Store display advertising services
Subway card display advertising services
Taxicab card advertising services
Transit advertising services

Industry Process:

The industry operation begins with pre-planning process in order to determine the designing, estimation, process workflow, requirements, and location. Where the pre-planning process is performed according to the customer’s preference and requirement. Also, the industry involved in complete market analysis (customer preference, competitors’ strategies, and other external resources) in order to produce a unique and innovative promotion or advertisement materials. When it comes to marketing and promotion, innovative and uniqueness plays a vita role, where it determines the success. This outdoor advertising agency holds many large boards in public places, where they purchase or else gain through rental or leasing form respective owners/ government bodies. This outdoor advertising industry charges fee from the client according to the service they provide. After preparation, priorly the campaigns are allowed to the customer for approval and then, according to the requirements the campaigns are printed and published through respective medium.

International Standard and Association Regarding this Industry:

ISO 20252:2019|International Organization for Standardization- https://www.iso.org/standard/73671.html
ISO/TS 15311-2:2018(en)| International Organization for Standardization- https://www.iso.org/obp/ui/#iso:std:iso:ts:15311:-2:ed-1:v1:en
ASTM D7188 - 05(2019)| ASTM International- https://www.astm.org/Standards/D7188.htm
ASTM D6846 - 02(2020)| ASTM International- https://www.astm.org/Standards/D6846.htm
Marketing International Association- https://www.theiimp.org/marketing-international-association/
International Advertising Association- https://www.iaaglobal.org/

Leading Advertising Agencies in the World:

Ogilvy| New York, United States| http://www.ogilvy.com/
Mullen Lowe U.S.| Massachusetts, United States|http://us.mullenlowe.com/
McCann|New York, United States|https://www.mccannworldgroup.com/
Publicis Groupe| Paris, France| https://www.publicisgroupe.com/en
Havas| Puteaux, France| https://www.havasgroup.com/
Droga5| New York, United States|http://droga5.com/
BBDO|New York, United States|http://www.bbdo.com/

Journals and Magazine Related to this Industries:

Consultant Reviews Magazines- https://www.consultantsreview.com/
BXP Magazine- https://www.bxpmagazine.com/
The Drum Magazine-https://www.thedrum.com/
Marketing Magazine Overview| Marketing Eye-https://www.marketingeye.com.au/marketing-magazine/overview.html
Consultant Reviews Magazines- https://www.consultantsreview.com/
The advantages of outdoor advertising| The Business Journals- https://www.sciencedirect.com/science/article/abs/pii/S0167811612000766
A New Tool for Pre-testing Direct Mail| SAGE Journals- https://www.bizjournals.com/denver/stories/1998/08/31/smallb4.html
Journal of Advertising - ResearchGate- https://www.researchgate.net/journal/1557-7805_Journal_of_Advertising#:~:text=The%20Journal%20of%20Advertising%20is,about%20advertising%20can%20be%20expressed.
Impact of Outdoor Advertising in Building Brands- http://search.proquest.com/openview/fb366d3e54397c711086680e9675b43d/1?pq-origsite=gscholar&cbl=2043512
Conceptual Issues in Outdoor Advertising- https://iopscience.iop.org/article/10.1088/1757-899X/640/1/012124/pdf

Video related to this article:

https://www.youtube.com/watch?v=Z8YAQWxypWM

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