The success of an eCommerce portal is a function of the technology and how best the products are displayed and described. The latter part boils down to the images and the specification of the product. To bring standardization in terms of describing the products companies rely on the Ecommerce Specification Manual. ESM is the ultimate reference guide while preparing the images and specifications of products. The points given below are based on our experience in a few eCommerce projects we have carried out in the past in the domains of electronic goods, textiles, books etc.