This article discusses “New Product Development Department and its SOP Manual”. New product development covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market.
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7 stage of New Product Development Processes:
1. Concept/ideation: The first step is concept and ideation stage during which a product’s functional and performance requirements can be defined along with buyer personas or ‘the voice of the customer’. Customer requirements and innovative functionality design ideas are floated and explored freely to find compelling potential solutions that answer an identified market need.
2. Feasibility study and design planning: The feasibility phase gives management an opportunity to evaluate a project’s potential success, reviewing and refining the business case from various angles. During this phase, the project team reviews product design concepts. They then select the design that best fulfils the previously defined user requirements. Now, the detailed, exhaustive project requirements are assembled that will guide the design and development phase.
3. Design and development: In this phase, formal engineering specifications are created. Verification and validation plans are developed for the future. These are the final quality checks that will systematically determine that all agreed deliverables are present and working in the end product. The product is then developed against the designs, with regular checks made throughout the process to assess and mitigate the risk of its failure for the end-user and the project itself.
4. Testing & verification: Comprehensive testing of the final product takes place to evaluate the robustness of the design and its ability to meet customer and performance requirements. Verification takes place against the design requirements identified in stage 2.
5. Validation & collateral production: Validation takes place against the customer needs that have been identified at the ideation stage. Collateral is finalised and prepared to support the manufacture and launch phase.
6. Manufacture/launch: Plans, specs and other relevant documentation are transferred to manufacture for production, or software products and updates are released to customers. Marketing and launch plans are finalised and activated. Software products are released to customers electronically as updates or downloads.
7. Improvement: The new product becomes part of the company’s portfolio. Ongoing product management ensures the product is subject to continuous upgrades and improvement. CAPA processes are in place to feed into these actions.
Some of the international association of New Product Development Department:
- Product Development and Management Association (PDMA).
- Product Development Management Association (PDMA).
- The Product Development and Management Association of New Zealand (PDMANZ).
- The International Software Product Management Association (ISPMA).
- Business Technology Association (BTA).
- American Management Association (AMA).
- Thane Manufacturing Association (TMA).
- The Association of Supply Chain Management (ASCM).
- ISO 9001: 2008
- ISO 9001: 2015
- ISO 13485: 2016
- ISO 17024: 2012
- ISO 9001: 2000
- ISO 9004: 2000
- ISO 16949: 2002
- International Journal of Product development | https://www.inderscience.com/jhome.php?jcode=ijpd |
- Journals of Product Innovation Management | https://onlinelibrary.wiley.com/journal/15405885 |
- Product Management Journal | https://www.productfocus.com/product-management-resources/journal-articles/ |