New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA)
Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
The PDMA Handbook of New Product Development | Kenneth B. Kahn | John Wiley & Sons
Table of Contents
Section One: Preparing
New Products—What Separates the Winners from the Losers and What Drives Success, An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses, Service Development, Business Model Innovation: Innovation Outside the Core, Open Innovation and Successful Venturing, Success Factors of New Product Development for Emerging Markets
Section Two: Starting
7 Effective Practices in the Front End of Innovation, Getting Lightning to Strike: Ideation and Concept Creation, Portfolio Management for Product Innovation 10 Identifying Significant New Business Opportunities: The Magellan Process We-ness, Knowledge Sharing, and Performance in New Product Development Teams, Virtual Teams in New Product Development: Characteristics and Challenges
Section Three: Progressing 211
Obtaining Customer Needs for Product Development, User Research for Product Innovation: Qualitative Methods, Market Analytics, Forecasting New Social Media and New Product Development
Section Four: Achieving 295
Developing Intelligent Products, trategies to Improve NPD Governance Managing the Supply Chain Implications of Launch, Post-Launch Product Management, Managing Innovation Paradoxes for Organizational Ambidexterity, Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process
Section Five: Pdma Research 385
Lessons Learned from Outstanding Corporate Innovators, The Difference between Goods and Services Development: A PDMA CPAS Research Study, The Emergence of the Product Innovation Discipline and Implications for Futher Research
LINK FOR THE BOOK
https://www.amazon.com/PDMA-Handbook-New-Product-Development/dp/0470648201
