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Product Design and Development

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Product Design and Development: Karl Ulrich | Chapter

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Product Design and Development: Karl Ulrich | Chapter

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Table of Contents

Chapter 1: Introduction
Chapter 2: Development Processes and Organizations
Chapter 3: Opportunity Identification
Chapter 4:  Product Planning
Chapter 5: Identifying Customer Needs
Chapter 6:  Product Specifications
Chapter 7:  Concept Generation
Chapter 8: Concept Selection
Chapter 9:  Concept Testing
Chapter 10:  Product Architecture
Chapter 11:  Industrial Design
Chapter 12:  Design for Environment
Chapter 13: Design for Manufacturing
Chapter 14:  Prototyping
Chapter 15:  Robust Design
Chapter 16:  Patents and Intellectual Property
Chapter 17:  Product Development Economics
Chapter 18:  Managing Projects

LINK FOR THE BOOK

https://www.amazon.com/Product-Design-Development-Irwin-Marketing/dp/0078029066

 

 

Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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