Rapid Sensory Profiling Techniques


Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations.

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research | Julien Delarue B Lawlor | Woodhead Publishing

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Table of Contents

Part One: Evolution of the methods used for sensory profiling

Chapter 1: The use of rapid sensory methods in R&D and research: an introduction
Abstract, Introduction and context, Methodological evolution, Consequences on sensory activities

Chapter 2: Alternative methods of sensory testing: advantages and disadvantages, Introduction, The subjects in sensory testing, Methods in sensory testing, Further important considerations in sensory testing, Developing descriptive analysis capability, Other descriptive methods, Future trends

Chapter 3: Measuring sensory perception in relation to consumer behavior
Introduction, Sensation, Hedonics, Measuring product use and intake, Linking sensations, liking, and intake

Chapter 4: Insights into measuring emotional response in sensory and consumer research
Introduction, Defining emotion, The importance of measuring emotions in sensory and consumer research, Approaches to measuring emotional response, Verbal self-report emotion lexicon, Application of verbal self-report emotion techniques in the sensory and consumer field, Relating sensory properties to consumers’ emotional response, Unresolved issues and topics for future research in verbal self-report emotion measurement

Chapter 5: Expedited procedures for conceptual profiling of brands, products and packaging
Fundamentals of new product success and failure, Measurement using direct scaling, Concepts, conceptualisation and conceptual structure, Emotion profiling versus conceptual profiling – some theoretical considerations, Conceptual profiling in practice, Applications and case studies

Part Two: Rapid methods for sensory profiling

Chapter 6: Flash Profile, its evolution and uses in sensory and consumer science
The method and its origins, Flash Profile (FP) methodology through an example: evaluation of dark chocolates, Further methodological considerations, Metrological properties of Flash Profile, Limitations of Flash Profile, Evolution in the use of Flash Profile, Conclusions and future trends

Chapter 7: Free sorting as a sensory profiling technique for product development
Introduction, The free sorting task, Statistical treatment of free sorting data, A case study in the automotive industry: understanding the consumer perception of car body style

Chapter 8: Free multiple sorting as a sensory profiling technique
Overview of free multiple sorting (FMS), Theoretical framework, Practical framework and design of experiments, Implementation and data collection, Data analysis, Advantages, disadvantages and applications, Future trends and further information




Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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